The key factor for Lenovo is to balance the price as well as the brand value. If priced too low, then Lenovo risks the drop of brand image and positioning in the mind of customers. However, if priced too high, Lenovo will lose customers to competitors like Dell and Hewlett packard. On the mobile front, Lenovo has too less models to be actually competitive and hence it uses a cost plus pricing method where a fixed markup is added to the product. In the end, laptops are one of the leading products for Lenovo where it is strongly placed on the pricing front – having high value for the demanded price of the product.