In the era of content inundation, today’s digital consumers increasingly expect to find original and unique content of genuine value that channels the writer’s voice. Every content appeared on Soimilk is based on what has been seen and experienced. Soimilk is not an aggregator of popular content; it creates original, genuine stories that are reliable and shareable. With its on-the-ground reports, readers can get real insights into the lifestyle they look forward to. “Apart from gaining new audiences, originality and honesty is the key to also keep the existing readers engaged,” said Andrew Hiransomboon, Managing Director of ACMG (Thailand).