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Refer to the product development organization, offered to the market. Whether it will be in the format (Tangible goods), such as automobile manufacturers have been trying to create new innovations to make their cars, there were differences over competitors in markets or products one at a time, in the format of service (Services), such as a life insurance company has invented a new format covered plans that competitors don't offer customers.To make a difference in the product is likely to be a need for categories that are released together with the goods of the competitor, such as goods (Consumer Goods) that are released together several brands on the shelf in the store or supermarket, such as SOAP. Shampoo, lotion, sanitary napkin, including drug treatment, production and distribution of these goods could not create any difference in service, or the people. In addition to a make a difference to the product and to create the image (the Image), the only difference.Manufacturers & distributors of goods of this type require high investments in research and development (Research and Development) in the campaign (Promotion), including marketing communications, in various formats, to communicate, to market and to create a good image to come up with the goods.
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