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Marketing brings consequences that manufacturers must transmit its products in order to get to the hands of the consumer. There are many kinds of intermediaries that can be used to transmit product producers, one of which is a retailer or retail business. In tatakelola, a retail business can be classified into two types, namely retail traditional and modern retailing. In the process, concern to the existence of traditional retailing as a result of the growing rise of modern retailing. There are contradictions between modern and traditional retail retail. The growth of modern retailing continued to increase up to the level of 31.4% per year, whereas traditional retail experience a decrease of about 8% per year. Therefore, then it is important to give special attention to traditional retail in order to grow and develop in harmony with modern retail growth and development so that traditional retail marketing channel can run optimally.
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