Product Trends – Natural ingredient

Product Trends – Natural ingredients: distinct preference towards cosmetic products using natural ingredients
The preference for natural products goes along with a strong attachment to Chinese Traditional Medicine (TCM), a significant part of the Chinese culture.
Products with herbal/natural food ingredients are appreciated for perceived efficacy and authenticity.
Rice essence is perceived as good for skin whitening & anti-aging
Herborist – with its unique positioning of using Chinese herbs and traditional medicine as the only ingredients gained success in the market.
Products: Contemporizing the Chinese elements
Communication: Built on traditional Chinese elegance

Results (English) 3:

产品趋势–天然成分：不同的偏好对化妆品使用天然成分
对天然产品的偏好，伴随着强烈的依恋中国传统医学（中医），中华文化的重要组成部分。
产品中药/天然食品成分对疗效和真实性
。大米精华作为美白抗衰
&佰草集–以其独特的使用草药和传统医学作为唯一的成分在市场上获得了成功定位好。
产品：时代中国元素
通信：建立在中国传统的优雅