Under the guidance of its respected Editor and expert Editorial Board, Journal of Medical Marketing is the leading international journal for executives performing a marketing or commercial role at every company producing pharmaceuticals, medical devices or diagnostic equipment for the medical industry.
Every quarter, Journal of Medical Marketing publishes a wide range of peer-reviewed practice papers, research articles and professional briefings written by industry experts. Articles focus on the issues of key importance to medical marketers:
• competitive strategies of leading players in the global market place
• the impact of emerging market segments
• alternative strategies for new market entry and existing market share defence
• product strategies at all stages of the life cycle
• the effectiveness of traditional and alternative channels of marketing communication
• the implementation and control of full-mix marketing programmes.