Healthcare portals are revolutionizing customer relationships
in the pharmaceutical industry. The cost pressure
on public healthcare is calling the efficiency of traditional,
isolated marketing, sales and service processes into question.
Currently, productivity improvements in pharmaceutical
companies' sales organizations through benchmarking
and better market research data are leading to an adjustment
of competitive advantage across the industry.
Companies are still trying to compensate this homogeneity
with an increase in medical representatives who try to
influence doctors' prescription decisions, although the
number of doctors remains constant.