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12.4. Management, Control and Operational Issues
Research is necessary to evaluate the management, control and operational questions involved in creating sustainable rural tourism. Evaluation should be made in terms of job retention, creation and diversification, visitor satisfaction, capital and manpower requirements, environmental protection and community participation and partnership. For long term strategic planning, an increasing number of rural regions and localities are developing tourism strategy plans. These plans assess tourism assets, weaknesses and environmental carrying capacities. After a review of market opportunities, the long term plan looks at how best to develop and manage specific areas, communities and ecosystems. The plans discuss infrastructure requirements, traffic management schemes, new enterprise development, training for tourism businesses and marketing techniques.
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