The remainder of this paper is organised as follows. The next section presents a brief overview of relevant existing work in the area of air travel behaviour research. Section 3 discusses the design of our SP survey, while Section 4 presents some initial insights into how respondents process the information presented to them in the survey. This is followed in Section 5 by a description of a choice modelling analysis carried out on this dataset. Finally, Section 6 presents the conclusions of the research