Little is currently known about the process of value creation in the tourism sector. We
know how much money visitors spend in New Zealand and what the aggregate GDP and
employment impacts of that expenditure are. But we don’t know how visitor dollars flow
through the New Zealand economy, or how valuable specific visitor segments are. The
Economic Value of Tourism project will fill this knowledge gap and deliver vital
information to a variety of stakeholders, including business owners, entrepreneurs, policy
makers and industry organisations.