Innovative Activities
In product development and creation, Nike involves three stages i.e. creating new products, commercialization and selling them to consumers. This engages idea generation, construction, materials sourcing, product testing and confirmation. “Nike Air Max” is a lineup of shoes initially offered by Nike in 1987. The freshest lines are the Nike NYX, Nike SB, Nike 6.0 shoes, deliberated for skateboarding. It has newly offered cricket shoes, known as “Air Zoom Yorker”, designed to be 30 percent lighter than rivals. In 2008, it designed the “Air Jordan XX3”, a high¬ performance basketball shoe intended