S&W: Internal/ Controllable Factors
People (Human Resources
People and skills (in particular marketing, export experience)
Staff development
Properties (Buildings, Equipments and other facilities)
Processes (Such as quality, finance, M.I.S. etc.)
Financial resources (debt to
asset ratio and personal equity)
Governance
Management/ leadership
Staff development
Communication
Products (Publications etc.)
Sales
Products
Markets
Capabilities
Capital structure suppliers
Customers (market research)
Intellectual property