THEORITICAL REVIEWPurchase Intentio

THEORITICAL REVIEW
Purchase Intention
Belch and Belch (2012:129) described purchase intentions is some point in the buying process, when the
consumer must stop searching for and evaluating information about alternative brands in the evoked set and do
the purchase, it generally is based on matching a purchase motives with attributes or characteristics of Brand
under consideration. Explained by Sprotles and Kendall (1986), a consumer’s Purchase Intention is a mental
orientation characterizing a consumer’s approach to making choices. Dodds et al (1991) explained that purchase
intentions have been proposed as buying willingness; suggest that provide the relationship between the
acquisition and use of product and consumer reaction to the product

Results (English) 3:

理论综述购买意愿嗳气、打嗝（2012:129）描述的购买意向是购买过程中的某一点，当消费者必须停止搜索和评估有关替代品牌的信息，并做购买，它一般是基于匹配的购买动机与品牌的属性或特征在考虑。Sprotles和肯德尔的解释（1986），消费者的购买意向是一种精神消费者选择方法的取向特征。Dodds等人（1991）解释说，购买意图已被提议作为购买意愿；建议提供之间的关系收购和使用产品和消费者对产品的反应