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CULTURAL TOURISM IN SUMMARY
Overview
Whilst traditionally Spain was mainly associated to ‘sun and beach’ tourism, in the past decades attention has increasingly shifted towards cultural tourism as a main source of revenues and a key product to counteract seasonal concentration.
Indeed cultural tourism in Spain revolves around a large offer and set of services which have developed around well-defined products. These include historical sites/buildings, celebrations and cultural events (the famous Fiestas and Feiras), eno-gastromony, rural tourism, spiritual tourism and turismo idiomatico
In 2011, 9.4 million people travelled to Spain for cultural reasons, which accounts for 17% of visits that year. A further 29.5 million tourists enjoyed cultural activities a part of their holiday. Cultural tourism’s contribution to total income from the tourism sector was €8.5 billion that year, accounting for 16.1% of the total and a 43.3% increase over 20105.
A significant area of revenues is also related to Turismo Idiomatico which grew of 83% between 2011 and 2007 and mostrly concentrate in Urban areas and the coast, with over 230,000 students visiting Spain in 20076.
Main services and products
celebrations and cultural events
religious and spiritual tourism
eno-gastromony
rural tourism
eco-tourism
language learning (Turismo Idiomatico)
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