Key success factors of Nike
Marketing Activities
Nike sponsors numerous high profile sports and athletes teams around the globe with the greatly recognized brand name of "Just Do It" and the Swoosh logo. Nike is successful due to its marketing strategy. It is positioned as an expensive product, premium ¬brand and selling well ¬designed.
Extensive Research & Development
Nike understands consumer needs and uses R&D to design premium concert athletic products. Nike responds to consumer interest throughout the globe and continually appeals to changing demographics and new marketplaces in an intensely competitive industry.
Production and Manufacturing Facilities
Nike contracts with manufacturers to produce and distribute products to their owned as well as partner retailers throughout the world. Nike is the world’s principal supplier of apparel and athletics and a main producer of sport equipment. It employed nearly 30,000 workforces globally.
Extensive Distribution Facilities
In adding to manufacturing equipment and sportswear, it operates retail stores under the Nike name. Nike has contracted with nearly 700 outlets around the globe.