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Trend and prospects
Since 2010, cultural tourism management has been developing and promoting the following product areas through over 1.100 promotional actions planned achieving a number of 30 million final consumers:
- Customs and Spanish lifestyle
- Museums, exhibitions and Performing arts
- Destinations and products on cultural routes
- Language tourism
- Spain as a location for the film and TV industries
In the current plan National and Integral Tourism Plan 2012- 2015 the Ministry intends to invest in cultural tourism in order to support geographical diversification of Spanish Tourism and attracting new markets. Priority areas are cultural heritage, natural heritage (Eco and rural tourism) and eno-gastronomic heritage. The latter is intended as integral to innovative cultural tourism experience and a strategic diversifier component of the tourism offer.
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