The range of products should cover the total home area, indoors as well as outdoors, with fixed furniture or loose furniture. The profile a company will want to bring to the table will give competitors and buyers a direct image of the company. There should be a wide selection of products along with the quantity of stock to sell to all customers. Quality and price are also an important factor but should be left up to the consumer to decide what they are looking to do in the long run. With the use growing popularity and use of the internet, online marketing should be one of the critical aspects of a successful furniture business and the always popular catalogs that are available by mail or in the store.