Determinants of Service Quality
Reliability : Consistency of Performance and Dependability
Responsiveness : The willingness or readiness of employees to provide service.
Competence : The possession of required skills and knowledge to perform the service.
Access : Approachability and ease to contact.
Courtesy : Politeness, respect, consideration, and friendliness of contact personnel.
Communication : Keeping customers informed in language they can understand, and listening to them.
Creditability : Having trustworthiness, believability, and honesty for customers.
Security : The freedom for danger, risk or doubt.
Understanding/Knowing the Customer : Making the effort to understand the customers’ needs.
Tangibles : The physical evidence of the service.