Lenovo has exclusive showrooms as well as multi brand showrooms. It markets itself through modern retail, E commerce chains, and majorly through the vast numbers of IT and peripheral shops present across the country. Typically, Lenovo operates through channel sales wherein distributors are associated with the company. These distributors in turn give to individual retailers and channel dealers. At the same time, Lenovo sells the products directly through modern retail and through online channels. Because of channel marketing concept, Lenovo has been able to spread far and wide for its products. Today, Lenovo has 60000 employees and is present in 160 countries across the globe.