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• Clicks to Website: Get people to visit your website.• Website Conversions: Promote specific conversions for your website.You’ll need a conversion pixel for your website before you can createthis type of ad. This Facebook-supplied snippet of code, which yourdeveloper can insert on your website, tracks when a user has completeda desired action — like buying something!• App Installs: Get people to install your mobile or desktop app.• App Engagement: Get people to use your desktop app.• Event Responses: Increase attendance at your event.• Offer Claims: Create offers for people to redeem in your online orbricks-and-mortar store.The options are explained in the following sections.
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