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The Theory of Planned Behavior assumes that
individuals have deliberate control over their
behavior. The harder individuals try to perform a
behavior, the more likely they are to succeed.
Individuals are more likely to perform a behavior if
they have a favorable attitude (perception of
consequences of the behavior) and subjective
norm (perception of other's approval) about the
behavior and have a high degree of perceived
control (perception of difficulty to perform the
behavior). Media interventions that work on
changing attitudes and subjective norms to be
more favorable and to increase perception of
control could be effective in reducing stigma.
A comprehensive approach to combat stigma that
includes the environmental context is needed
(Corrigan & Watson, 2007). Understanding how
families manage and support other family members
with mental disorders and how the public view
these families are important to advancing the
science (Corrigan, & Miller, 2004). Because little
is known about these phenomena, qualitative
inquiry is an appropriate starting point.
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