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Demand, the organization can add relationships to customers. Increase revenue, reduce costs, especially costs in seeking customers and increase customer satisfaction by creating a working process and develop products according to customer's requirement, the number of operators increased rapidly in the current. Can the customer relation management approaches such as important guidelines in the management system, and establish performance standards within the company, such as to collect information about your customers, management of communication channels and to develop products and services to meet customers ' needs.
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