This comparative study is about the

This comparative study is about the attitude and behavior of Thai and Foreign consumers towards eco-friendly product. Since nowadays, green marketing or sustainable marketing becomes an issue that most firms tend to focus on. This is because the more concern of the consumers in the society about this issue, in order to meet the needs of consumers, eco-friendly products and services have been developed and launch into the market. There are some popular eco-friendly products in many countries especially in Europe and Japan. The topic of this study comes up from the question that if this kind of product is available in Thailand, will it be able to success as in other countries or not. Therefore, the objective of this study is to study about the attitude and behavior of both Thai and foreign consumers towards eco-friendly product and to compare the difference of attitude and behavior towards eco-friendly product between Thai and foreign consumers in order to find whether there is an opportunity of the eco-friendly in Thai market or not.
Result of the study shows that for attitude part Thai and Foreign respondents, have the same positive attitude about Environmental Knowledge and 4Ps accordingly. However, for the Psychological factor, Thai and foreign respondents view it as the factors they are least agree and there is a significantly different of attitude between the two groups.
For Behavior part, the questions in the questionnaire ask whether the respondents have ever bought the eco-friendly product or not. The results show that from the total respondents, most of them have ever bout eco-friendly product, 99% of Thai respondents and 96% of foreign respondents. The product has been bought the most frequency by both Thai and foreign respondents are the same categories which are food product or organic food and electrical appliance.

In conclusion, from the result shows there is opportunity for green products or eco-friendly product in Thai market.

Results (English) 2:

这种比较研究对泰国和外国消费者的态度和行为对生态友好的产品。现今，绿色营销或持续营销成为大多数公司倾向于关注一个问题。这是因为更多的关注的消费者在社会这个问题，以满足消费者的需求，环保产品和服务已开发和投放市场。有很多国家尤其是欧洲和日本的一些流行的环保产品。本研究课题来源的问题，如果这种产品是在泰国，它将能够成功，在其他国家或不。因此，本研究的目的是探讨泰国和外国消费者的态度和行为对生态友好的产品和比较的态度和行为的差异对生态友好的产品与泰国和外国消费者为了寻找是否有在泰国市场或不环保的机会。
本研究结果表明态度的部分泰国和外国受访者，有同样的积极态度的环境知识和4Ps因此。然而，对于心理因素，泰国和外国受访者认为他们不同意的因素，有一个显着不同的两组之间的态度。
行为的部分，在问卷中的问题问受访者是否曾买环保产品或不。结果表明，从总的受访者，他们中的大多数都较量的环保产品，泰国人和外国受访者96% 99%。产品已买了最频率由泰国和外国受访者是食品或有机食品和电器一类。

总之，从研究结果表明，绿色产品或在泰国市场环保产品的机会。