A Korean Wave is sweeping across Thailand, entrapping Thai youth
Once the Korean is over, the next thing does is rattanaporn prajam Google a cute and compact powder case she has just seen one of the characters take out from her purse.
Even better, these cosmetics turn out to be affordable enough to aloe youths to wear light make up similar to the beautiful females portrayed in the dramas.
Korean drama a part of the Korean Wave now works as an inter-Asia advertising medium, says Assoc Prof Ubonrat Siriyuvasak, an expert on media and culture.
Take a look around Bangkok and you’ll see an increasing number of Korean restaurants. The youths sport spiky haircuts like those worn by K-pop singers, and the girls
put on light make-up to further enhance the size of their Big Eye Circle contact lenses.