Brand love by Peter Vane Branding,

Brand love by Peter Vane Branding, branding, branding: If you haven`t heard the word, you`ve been under a rock for the last, oh, ten years. But is all




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the talk about branding just so much hype? In a word: no, I think that branding is the most important point your company can consider- and everyone should consider it. And those of you who sell to companies- office chairs, obscure chemicals, you know who you are- you should be paying attention too. It`s not enough just to have everyone recognize your brand name or your logo. Branding is about connecting , after all, and everyone in marketing needs to know how to make their product connect to their customer. The best brand has a rational as well as an emotional appeal, and speak to your customer`s head as well his or her heart. You want your brand to be something the customer knows is the best- and feels is the best too. Today, everyone`s talking about iPods, and not just as state-of-the-art musical devices. When people talk about their iPods, you might think they`re talking about a best friend: "I`d never go anywhere without it!" "If I had to choose between my iPod and my girlfriend, well..." Despote the number of me-too products designed to compete with the iPods, the original still has the largest market share. Why? Brand loyalty. And remember, once you`ve inspired brand loyalty in your customers, you can`t betray them and change the story of your brand. Cadbury, for example, has a reputation for their chocolates. But when they introduced Cadbury`s soup, it flopped. The problem was that the product was off-brand, and didn`t fit with the expectations people had about Cadbury`s products. So remember that when you`re telling a story about your product, the story has to be consistent. Very few products live forever. iPods might already be yesterday`s news. But establish your brand, and people will remember it. When Apple introduces its next new idea, milions of people will be paying attention, ready to fall in love again.

Results (Spanish) 1:

Amor por Peter paleta marca, branding, branding de la marca de fábrica: Si no has oído la palabra, has estado debajo de una roca para el último, oh, diez años. Pero es todozadane.pl | temu chwilę the talk about branding just so much hype? In a word: no, I think that branding is the most important point your company can consider- and everyone should consider it. And those of you who sell to companies- office chairs, obscure chemicals, you know who you are- you should be paying attention too. It`s not enough just to have everyone recognize your brand name or your logo. Branding is about connecting , after all, and everyone in marketing needs to know how to make their product connect to their customer. The best brand has a rational as well as an emotional appeal, and speak to your customer`s head as well his or her heart. You want your brand to be something the customer knows is the best- and feels is the best too. Today, everyone`s talking about iPods, and not just as state-of-the-art musical devices. When people talk about their iPods, you might think they`re talking about a best friend: "I`d never go anywhere without it!" "If I had to choose between my iPod and my girlfriend, well..." Despote the number of me-too products designed to compete with the iPods, the original still has the largest market share. Why? Brand loyalty. And remember, once you`ve inspired brand loyalty in your customers, you can`t betray them and change the story of your brand. Cadbury, for example, has a reputation for their chocolates. But when they introduced Cadbury`s soup, it flopped. The problem was that the product was off-brand, and didn`t fit with the expectations people had about Cadbury`s products. So remember that when you`re telling a story about your product, the story has to be consistent. Very few products live forever. iPods might already be yesterday`s news. But establish your brand, and people will remember it. When Apple introduces its next new idea, milions of people will be paying attention, ready to fall in love again.

Results (Spanish) 3:

Amor por Peter Vane branding de marca, branding, marca: si no has escuchado la palabra, has estado debajo de una roca para el último, Oh, diez años.Pero es todoZadane.pl chwil | się Temu¿El hablar de branding tanto bombo?En una palabra: No, creo que la marca es el punto más importante de su empresa puede considerar - y todo el mundo debe considerar.Y aquellos de ustedes que venden a empresas - sillas de oficina, obscure Chemicals, sabes quién eres - deberan prestar atención también.No basta con tener todos reconocen su nombre de marca o logotipo.El branding es la conexion, despues de todo, y todo el mundo en marketing necesita saber cómo hacer que su producto se conectan a su cliente.La mejor marca tiene un racional así como un atractivo emocional, y hablar con su cliente ` s cabeza así su corazón.Quieres que tu marca sea algo el cliente sabe que es el mejor - y siente que es el mejor también.Hoy, todo el mundo está hablando de iPods, y no sólo como los más avanzados dispositivos musicales.Cuando la gente habla de sus iPods, usted podría pensar que estás hablando de un mejor amigo: "yo "d nunca ir a ningún lado sin él!"Si tuviera que elegir entre mi iPod y mi novia, bueno... "Despota el número de mí también productos diseñados para competir con los iPods, el original todavía tiene la mayor cuota de mercado.¿Por qué?La lealtad a la marca.Y recuerda, una vez que has inspirado lealtad de marca en sus clientes, usted puede el ` t traicionarlos y cambiar la historia de tu marca.Cadbury, por ejemplo, tiene una reputación de sus chocolates.Pero cuando se presentó el Cadbury "s Soup, falló.El problema era que el producto estaba fuera de marca, y no encaja con las expectativas de la gente sobre Cadbury "s productos.Así que recuerde que cuando usted ` re contando una historia sobre su producto, la historia tiene que ser coherente.Muy pocos productos vivir para siempre.IPods ya podria ser ayer ` s noticias.Pero establecer su marca, y la gente va a recordar.Cuando Apple presenta su nueva idea, millones de personas estarán prestando atención, listo para caer en amor otra vez.