Reporting frequency is also important.
Not all metrics are created equal. Some
are more important to monitor in real
time, while others are more meaningful
when reviewed over the long term,
due to fluctuation from period to period.
Additionally, the frequency of review
may differ based on the audience. Senior
management may review some metrics
quarterly, but operational management
might review similar metrics monthly or
weekly to make timely decisions. Moreover,
if reports are sent to senior management
more frequently than necessary, or
if they contain too much detail or are not
easy to generate, the organization could
be expending resources unnecessarily.
Executives may not be able to focus on
what really matters if the volume of information
they receive is too high.
HOW ACCURATE AND TIMELY IS THE