BALL พูด (14:22):
Also, please make sure the agents are aware of being responsive to customer's emails. Whatever the process, they have to be smart enough to provide a proper response before escalating to any team.
The framework I used in Lazada for any response to a customer:
1. understand customer's issue
2. provide solution to customer. If no solution available yet, then at least say what you're doing next.
3. set expectations, ie. when it will happen and how they will be notified
4. how to self-help next time (if applicable)