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Product Strategy:
For customers in different countries accepted products Isabelle Organic Cosmetics. We have to carefully study the culture, interests and consumption habits of customers in each country. Based on these characteristics, depending on the situation there and the climate that we produce different product lines to suit the consumer. But most Asian women are the most common feature was that they liked the whitening products. For them the notion that: "Just have white skin, all concealed defects". So we push companies to develop product lines whitening safe and effective.
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