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Product Trends – Natural ingredients: distinct preference towards cosmetic products using natural ingredients
The preference for natural products goes along with a strong attachment to Chinese Traditional Medicine (TCM), a significant part of the Chinese culture.
Products with herbal/natural food ingredients are appreciated for perceived efficacy and authenticity.
Rice essence is perceived as good for skin whitening & anti-aging
Herborist – with its unique positioning of using Chinese herbs and traditional medicine as the only ingredients gained success in the market.
Products: Contemporizing the Chinese elements
Communication: Built on traditional Chinese elegance
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