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The first factor is the characteristics associated with the product. Product characteristics are understood to include both the core value and surplus value are add further up the product. According to Philip Kotler, an expert in the field of marketing, the characteristics of a product always exists under three formats: core value, actual value, and augmented value. This is the first factor in affecting the long of the client because the initial impression brought to them. Clients always feel comfortable and accepted the BLOB value products with myself even before use and product experience.
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