Advertising has been playing a crit

Advertising has been playing a critical channel of communication between enterprises and
consumers. To reinforce consumers’ impressions of advertising, enterprises, based on their brand
image, strive for the right spokesperson for their products or service. However, in addition to brand
image and spokespersons, advertising frequency that can impress general populace is also a factor to
affect the consumers’ attitude to the advertisement. This paper discusses not only the effect of brand
image and spokesperson's credibility but also the effect of advertising frequency on consumers’ attitude.
This study was conducted by the experimental design. The study sample comprised 457 college
students. Analysed by ANCOVA,

Results (English) 2:

广告已成为企业和消费者之间沟通的重要渠道
。加强消费者的广告，企业的印象，根据他们的品牌
形象，争取他们的产品或服务的权利，发言人。然而，除了品牌
图像和代言人，广告频率，可以让一般民众也是一个因素
影响消费者对广告的态度。本文讨论了不仅
代言人可信度品牌形象，而且广告的频率对消费者态度的影响。
本研究的实验设计进行了。研究样本包括457大学的学生
。分析了协方差分析，