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Facebook has taken steps to prepare a long step into e-commerce segment. The remaining features to complete the ecosystem of Facebook to full-scale attack on e-commerce could soon completed in 2016 and then maybe a big part of your order will take place on Facebook rather not only on the website again. from a marketer's perspective: this time one of your problems can come from the measure. If a conversion is done on your website then you can collect data and measure, but if selling on Facebook, it might not be so. At least until this moment there is no feature or tool that supports the measurement on Facebook.
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