Bangkok, 20 October 2016 – Publicis One, the global communications enterprise that unites all of Publicis Groupe agency brands’ capabilities and expertise under one roof, today announced that MSLGROUP establishes presence in Thailand through the rebranding of Arc PR, one of the leading integrated communication agencies locally. The influence and engagement consultancy of Publicis Groupe, MSLGROUP is the largest strategic communications and reputation advisory network in Asia and was named Regional Agency of the Year by both PR Week Asia and The Holmes Report in 2016.
Effective immediately, Arc PR Thailand is now part of the MSLGROUP network and will operate under the MSLGROUP brand in close collaboration with the other Publicis One agencies, allowing for expert brand agencies to provide truly integrated communications solutions to all of their clients. This move further strengthens MSLGROUP’s leadership in South-East Asia, as well as elevate Publicis One’s PR expertise in Thailand.