Sending effective e-mails on a regular basis will help increase your registration numbers, drive traffic to your website, and build loyalty with your participants.E-mail is free. With no production, materials or postage expenses, you can easily and affordably communicate event information.E-mail is fast. Time-sensitive information including updates pertaining to events and breaking news can be received within minutes, not days or weeks.E-mail generates an immediate response. By providing links within your e-mail, you give potential participants the opportunity to register right then and there. You can see the results of your efforts instantly.