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- The product is the same plastic bottle PepsiCo has attracted customers.
- The demand of consumers worldwide shift to the drink little or no good for health stations, markets in which Coca-Cola Co. opponents have had a certain success (Danone, Hansen Natural, Dr Pepper Snapple Group).
- The issue of environmental protection is increasingly concerned. (PeppsiCo placing kiosks to collect used bottles, Coca-Cola Co. aims to treat 100% of Gas FHC in 2015).
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