With the ubiquitous "Land of Smiles" advertising slogan promoted around the world, Thailand has become one of
the best known, and most sought after, international tourist destinations.
Thailand is famous for its impressive historical sites, its rich and vibrant cultures, its beautiful beaches, its
scenic countryside, and its gentle, polite and genuinely friendly people.
The high standard of service offered in Thai hotels and restaurants
has remained consistently impressive. Thai hotels are known for their reasonable prices and top quality
service. Thai staff are known for their pleasant, friendly and gentle character. Likewise Thai International
Airways is world-renowned for its outstanding in-flight service. Good managerial skills have assisted in the
maintenance of high quality service in nearly every realm of operation.
Public Sector Input—Infrastructure Maintenance and Development
The development of the tourism industry in Thailand—and the comparative advantages which have been
created through it—are mostly a result of private sector investment and efforts.