Remarkably consistent patterns emerged from the interviews with the hospitality managers. All the respondents rated their establishments as high in atmosphere and
they were all convinced that their establishment had more atmosphere than their
competitors. In assessing atmosphere in their own establishments on a scale from 1 to
10, scores of 8 and 9 were typical. We also asked the respondents to rate the atmosphere in their competitor’s hotel, and these were systematically rated lower.
Thus, all respondents gave their establishment high ratings and appeared to be
convinced that their establishments had more atmosphere than their competitors, as
reflected by the following quotes