This is so that you can exclude designated markets (Market Segments) and makes visible the different apparent properties. Passion The needs and habits of consumers that are in each part of the market so that they can plan and use the marketing efforts were suitable for each market.
In order to separate the market into sections (Market Segments) and make a markedly different needs and preferences of properties consumers in each segment of the market. In order to plan and implement marketing efforts to suit each market segment.
In order to be separated into the market (Market Segments) and the distinguished of different properties, preferences, needs and consumer behavior in each part of the market.