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The peppers are just easy to grow crops due to characteristics not fussy about soil and have fairly long harvest time should be viewed as poverty reduction crops for farmers. The cultivation of peppers only natural profits much higher than rice, however, the output of this product quite precarious because only a few companies including target and scale for growing chili peppers can't expand if not going bad "season, losing the price" as the other plants. Through the value chain status analysis, economic analysis, logistics chain, the chain and the chain's risk to see the path of chili products only natural, functional and engaging as well as distribution of benefits between the agent in the chain are not reasonable. Besides, the subject also analyse micro and macro environment affects the activity of the agent in the chain to find out the advantages and disadvantages of chilli products only natural in the present as well as future proposals, from which the "upgrade solution value chain of chili products only natural".
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