Executive summary Elena Rising Side

Executive summary
Elena Rising
Sideways
[e-mail]
The Company:
Sideways established in 2012, has an outstanding reputation based upon integrity and superior results. Sideways is a licensed agency located in Opava, Czech Republic. In addition to begin a start-up agency in Czech Republic, we book talent nationwide. Our mission is to manage your entire project from start to finish, whether you are looking for models, actors, voiceover, photographers, stylists etc… Elena is the founder and creator of this agency. The idea came from her many years experience in the entertainment and talent industry. After 5 years in the talent and entertainment industry Elena decided to create an agency that carried the integrity that she felt was lacking in the world of entertainment talent.
Our products:
Sideways is a company who finds jobs for actors, musicians, models, and other people in various entertainment businesses. Sideways will focus not only in the agent part of the process, but the training. The training is crucial part in the talents growth and work potential. The primary focus of Sideways will be to give crucial training and support for the future talents and entertainers of the world. Training will be given to each type of talent, from models to actors. The Sideways Classes Curriculum prepares students to enter the world of modeling with self-confidence, poise, and style. Elena offers training in these areas which is key to success in the modeling industry as well as in everyday life.
The Market:
to become a commercial print model for magazines, catalogs, product ads, store advertisements, clothing ads, etc., companies are looking for “real people” types of all looks and sizes to advertise their products and services. These models are just what the name suggests: ordinary looking people to represent someone the average consumer can identify with in their ads. If you want to be a runway or fashion model you should be tall, long-legged and lean. The age range is ussualy 14-21 give or takes a year. Fashion industry standards for Fashion Models is 5’8” to 6’ tall, size 6-8 with average weight of 108-125 lbs. this body type looks good on the runway and in front of the camera. Fashion Modeling may seem easy, but those with the training and experience are the ones most sought after. Taking modeling classes will help you learn the skills needed to become a successful model, or to just teach you confidence in general.
Financial considerations: The current financial plan for Sideways is to obtain grant funding in the amount of 100 000 EURO. The grant funds will be used to expand the business in the following ways.
1. Secure building/build-out
2. Secure marketing
3. Secure start-up phase
Legal/Accounting
3.1. Hire employees
The major focus for grant funding is as follows:
• 100% minority owned
• Hire additional employees
1. Objectives
The objectives over the next three years are:
I. Achieve profitability in year three
II. Expand our market share each year
III. Capitalize on the niche market

2. Mission
Our mission is to manage your entire project from start to finish, whether you are looking for models, actors, voiceover, photographers, stylist etc… As a leader in the industry, we take great pride in providing unparalleled services and reasonable rates for our clients. With our extensive network of contacts, we are able to fulfill even your most unique requests.

3. Keys to success
Keys to success for the company will include
• Maintaining a reputable and untarnished reputation in the community
• Quality care
• Competitive pricing
• Flexible hours
2.0 Company Summary
Sideways established in 2012, has an outstanding reputation based upon integrity and superior results. Sideways is a licensed agency located in Opava, Czech Republic. In addition to begin a start-up agency in Czech Republic, we book talent nationwide. Our mission is to manage your entire project from start to finish, whether you are looking for models, actors, voiceover, photographers, stylists etc… Sideways represents both models and talent with divisions in Fashion Print, Plus Size, Runway, Kids, Lifestyle Commercial Print, Promotions, Showroom, Fit, and television Commercial. Elena is the founder and creator of this agency. The idea came from her many years of experience in the entertainment and talent industry. After 5 years in the talent and entertainment industry Elena decided to create an agency that carried the integrity that she felt was lacking in the world of entertainment talent.
Company ownership
Sideways is a sole proprietorship LLC 100% owned and operated by Elena.
Start-up Summary
The following table and chart show the start-up costs for Sideways.
• Secure building
• Secure build-out of building
• Marketing
• Legal/Accounting
• Owners wages
• Insurance
• Stationary
Requirements
1. Start-up expenses
1.1. Legal 500
1.2. Stationery etc. 1,500
1.3. Insurance 300
1.4. Owners wages 2,700
1.5. Rent 2,000
1.6. Marketing 3,000
1.7. Total start-up expenses 10,000
2. Start-up assets
1.1. Cash required 75,000
1.2. Other current assets 0
1.3. Long-term assets 15,000
1.4. Total assets 90,000
Total requirements 100,000
3.0 Services
Sideways is a company who finds jobs for actors, authors, film directors, musicians, models, producers, professional athletes, writers and other people in various entertainment businesses. Sideways will focus not only in the agent part of the process, but the training. The training is a crucial part in the talents growth and work potential. The primary focus of Sideways will be to give crucial training and support for the future talents and entertainers of the world. Training will be given to each type of talent, from models to actors. The Sideways Classes Curriculum prepares students to enter the world of modeling with self-confidence, poise, and style. Elena offers training in these areas which is key to success in the modeling industry as well as in everyday life.

4.0 Market Analysis Summary
If you want to be a runway or fashion mode you should be tall, long-legged and lean. The age range is usually 14-21 give or take a year. Fashion industry standards for Fashion Models is 5’8” to 6’ tall, size 6-8 with average weight of 108-125lbs. this body type looks good on the runway and in front of the camera. Our major campaign for 2016 will be a modeling for women between the ages of 15 to 24.
4.1 Market Segmentation
To become a commercial print model for magazines, catalogs, product ads, store advertisements, clothing ads, etc… companies are looking for “real people” types of all looks and sizes to advertise their product and services. These models are just what the name suggests: ordinary looking people to represent someone the average consumer can identify with in their ads. If you want to be a runway or fashion model you should be tall, long-legged and lean. The age range is usually 14-21 give or take a year. Fashion industry standards for Fashion Models is 5’8” to 6’ tall, size 6-8 with average weight of 108-125lbs. this body type looks good on the runway and in front of the camera. Fashion Modeling may seem easy, but those with the training and experience are the ones most sought after. Taking modeling classes will help you learn the skills needed to become a successful model, or to just teach you confidence in general.
4.2 Service Business Analysis
Booking agents
Modeling agencies use booking departments to keep track of which clients hire which models. The agency has a phone that is manned and an office that a client can visit. These agents also send out reminders for fresh comp cards. They advertise, do lunches, do cold calls and turn over stones to find available modeling gigs.
Contractual agreements
Most agencies sign their top talent to exclusive contracts in each market, which vary in length based on the models industry status and experience. However, because a good agency finds their models work and negotiates top price for their talent, they earn a management commission between 10%-40% on each booking of which no more than 20% come out of the models payment. This carries outside the US due to each countries law and taxes. Other contracts offered by modeling agencies are the mother agency contract and a non-exclusive contract. A mother agency tries to sign you with larger agencies. While non-exclusive agencies allow you to sign with other agencies (usually outside a certain city radius). Contracts typically last from a year to three years.
Mandatory height requirements
High fashion modeling agencies contract with a diverse group of models, however nearly without exception (unless a model is young enough to still be growing), agencies stipulate women to be between 5’6” and 5’11” (1.68m and 1.80m) and men must be between 5’10” and 6’3” (1.78m and 1.90m), as well as be at a weight that is proportionate with their height.
Auditions and open calls
Modeling agencies require new faces on a regular basis. The number of models in a n agency depends on the demand brought in by its agents and changes throughout the year. To this end, modeling agencies advertise in local phone directories in order to remain visible.
Each new model-screening process is different from one agency to the next:
• A dry call is where models mail unsolicited comp cards to an agency. While this may work with smaller agencies, larger agencies host open calls where men and women can come into the agency and get seen by agents who may or may not be interested.

Fashion shows and fashion weeks
Agents and talent managers work together to prepare and develop models. One of the most important assignments for models is to work or attend fashion shows or fashion weeks.
A fashion show is runway event put on by fashion designers to showcase their upcoming line of clothing. Each show requires anywhere bet

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